February 4, 2003

    Dead Letters Office

TIME magazine cuts three jobs; cross-divisional volunteers period is

February 4-18

Despite a huge growth in EBITDA (“the profitability measure used by Wall Street,” according to Time Inc. Chief Financial Officer Richard Atkinson) of 17% for AOL Time Warner’s Publishing division last year, the layoffs already started in January at Time Inc. Cuts were made at Fortune  (a Writer) and People (a Staff Correspondent), and now two Letters Correspondents (out of three) and the Letters Department’s only Secretary are being laid off at TIME.

Atkinson announced the $1.2 billion Publishing EBITDA for 2002 on January 30, but that was long after Time Inc. CEO Ann Moore had announced that she was looking for $100 million in savings for 2003. The Guild believes that Time Incers are paying with their jobs for the sins of AOL’s management -- the unit’s profits declined 22% in 2002.

Job Swaps and Other Exchanges

If there are not enough volunteers from those targeted at TIME to fill the layoff slots, then starting on February 4, Time Incers from other magazines in the affected job categories may step forward to volunteer for a layoff package.

If you are a Secretary or a Letters Correspondent and want to inquire about a possible package, contact either the Newspaper Guild (call Unit Chairperson John Shostrom at 522-3965 or Grievance Chairperson Edith Fried at 522-3867) or Human Resources (522-2507).

Additionally, management has assured the Guild that it will be open to broader job searches by the targeted employees.  The Guild encourages managers throughout Time Inc. to grant interviews and to be open to hiring those affected for jobs including positions other than those they have been doing.  Regarding this, the Guild contract says, “Where an Employee is deemed to have the ability for an available job but lacks the training, the Publisher will train the Employee to meet the requirements of the job.”

These are talented, experienced, versatile employees who are greatly valued by many both in and out of the company.  It will be a sad day if they are thrown out even though they still have so much to contribute.

A Letter-Opener in the Back

With the continued gutting of the TIME Letters Department (two employees were laid off in 2001), management has decided that its long-standing tradition of providing a good many of its engaged readers with personal replies will be significantly curtailed.

Heretofore, readers who sent inquiries, gripes and kudos about the magazine would be rewarded with thoughtful and informative letters in return.  In the process, Letters Correspondents polished their expertise in persuasion, cajolery, research and -- not least -- defending the work of TIME reporters.  “Wow!” wrote former reporter Dick Thompson on seeing the draft of a reply to a science bigwig. "That's a letter I never could have written.  It's really wonderful, addressing his issues and still fair to us."

TIME Letters Correspondents have also received mail from readers all over the world thanking them for their efforts. A Nigerian reader used a local term of endearment to voice his appreciation: “Uncle, I don't know how to express my joy, remain bless.” “I thought there was no chance of my letter even getting read, let alone being responded to,” wrote an American.  “I truly wish all editors were as excellent as you in their attentiveness to their readers.”

One young man in Ethiopia wrote simply, “Let God pay you for your kindness,” while a woman at the College of Arts in Baghdad told us, “I'm very grateful for your kind help which I will never forget.  Although I corresponded with many many many magazines, institutions, authors and universities, yours is the only letter I received.’’

Other comments: “You deserve a big hug and an A++ for your very thoughtful research.  I will enjoy telling my friends about this fat letter from the editorial offices of TIME!”  “I had despaired of a reply, and here you are.  You have a grand gift of expression yourself and I appreciate your taking the time to research and to respond.” “I am genuinely impressed with your personal reply, and particularly with the information you took the time to amass and forward to me.  Thanks to you, I am now a more informed reader.  And that, of course, is TIME's very raison d'etre, isn't it?”

Well, it’s quite a bit less of a raison every day.  Despite the Publishing division’s continuing growth, management has nonetheless decided to scale back drastically this respectful relationship with its audience.

And the staff cuts hurt communication both ways, as management has decided that it is also time for rest of the staff to stop reading the mail: We have seen the last of the TIME Letters Report as we know it.  Informing staffers of readers’ reactions to the magazine has been an important company value since at least January 17, 1938, when the Letters department circulated a 24-page Letters Report.  Over the years, what the Report has given up in bulk it has more than made up for in snappy, incisive prose, evolving into a compelling narrative distillation of the week’s mailbag -- and a particularly rewarding exercise for the Letters Correspondents who wrote it. 

Time Inc. Editor-At-Large Don Barlett e-mailed a Letters Correspondent,  “Of all the publications in this building, the one I most look forward to receiving each week is the TIME Letters Report. . . . As someone who spent most of his life in newspapers, I can assure you that no newspaper in the country produces anything remotely comparable.   It’s … thoughtful, insightful, instructive, appropriately critical, beautifully edited and, most of all, totally witty and irreverent….  At any rate, for whatever it may be worth (non-monetarily speaking), you people do great work.  Please share these thoughts with your colleagues.”

Perhaps we should have shared them earlier, but AOL Time Warner doesn’t listen like Time Inc. used to. The Letters Report is gone, and all but one of the Letters Correspondents is going. We’ll miss them, and so will TIME’s readers.

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02/04/03